
From automotive campaign photography to hyperrealistic CGI, Simon von Broich has built a unique creative path shaped by passion, adaptability, and technical precision. In this interview, he shares insights into his workflow and the story behind the viral BMW M3 Touring 24H project that evolved from an April Fools' concept into a real Nürburgring race car. Discover how Simon approaches photorealism, why community played such a major role in the project's success, and how powerful rendering workflows help bring ambitious automotive visuals to life.